When you are a social media marketer, you are dealing with people on an emotional level. Which is why understanding how their psyche works is very important if you want to be successful.
You need to understand how to leverage happiness, sadness, anger, humor, curiosity and surprise etc. to get people to engage with your content and share it with their audiences. That’s all social media marketing is all about.
So, here are some of the most common psychological facts that apply in social media marketing that you can use to your advantage.
Most of the people are impulsive by nature. That’s just how it is, especially when it comes to shopping. If they see a chance that they may not get later, they will take it. This is a very important psychological fact that brands need to understand.
As a social media marketer, you can use this to your advantage. If you are offering people something that they find hard to resist, seal the deal by making it time sensitive. When people see some sort of time-limited discount on something they see, they will think about whether or not they need it in their lives. Even if they don’t need it at the moment, they will probably end up buying it for when they might need it in the future. Apply it in anything you can in your social media marketing strategies because this will actually give you results.
This has been said again and again but that’s because it’s absolutely true. People process visuals faster than written text and they have very short attention spans. In fact, recent studies have shown that a person starts to lose interest after just about 8 seconds, which is even less than a goldfish’s attention span. But you must be thinking that this just a scientific fact; how does it relate to psychology.
When you are creating image posts for your social media marketing, take into account how they will affect your audiences psychologically. The first thing their brain will notice is the color palette and it will automatically start associating memories and emotions to those colors. For example, blue usually means peace and calm, yellow usually evokes happiness and red is an emotionally intense color. Think carefully about the colors your use in your posts and the feelings they might induce.
When you use social media, you come across all kinds of posts and they take you through a series of emotions. For example, when you see posts about playing dogs and babies, they give you a good feeling. Similarly, posts about disasters make us sad. One minute you are sad and then you see something funny and your emotions instantly change.
This means that social media posts have a very strong impact on our psychology and emotions. And generally, posts that induce strong emotions tend to get shared a lot more than bland posts. So, take this into consideration the next time you are creating a post.
You must have heard the saying, “Out of sight, out of mind”. This is a very important psychological fact and it applies in social media marketing, or any kind of marketing as well.
If you want people to remember your message, you need to repeat it any chance you get. You need to create a campaign around that message so that people remember it. Take any brand into your mind. There must be something that has stuck with you about it and you instantly remember it. That’s because they’ve said it so often that you remember it whenever someone says that brand’s name or you pass by some billboard. Try to implement this in your social media marketing so that your brand has the same effect on people.
You must have come across posts that share a little bit information about the story link in it which piques your curiosity and you click on the link to find out more. Which is what the social media marketer wanted in the first place.
Human minds are curious by nature. And it’s a psychological fact that most of the social media marketers take advantage of every chance they get. There’s nothing wrong with doing that and if you are not using it, you should definitely start now.
But make sure that your story titles are not just for clickbait and it describes exactly what people will find once they click the link. If you use titles that are just clickbait, and people find no value in your content, it will backfire on your brand. So, create legitimate curiosity by teasing people with a little bit information about the topic they might be interested in and then make sure that once they click to find out more, your content delivers on it.